GenerationAI: Turning Complex Ideas Into Compelling Visual Experiences

GenerationAI is an innovative educational initiative equipping K–12 educators with the knowledge, tools, and confidence to harness the power of artificial intelligence safely and responsibly in the classroom.

With an established visual identity already in place, the GenerationAI team partnered with Olet Design Co. to expand their brand across a range of custom-designed assets for a major industry tradeshow. At the center of the project was a large-scale infographic, thoughtfully designed to transform complex information into a compelling, accessible visual story. We also developed a suite of custom icons and supporting branded collateral, including flyers, stickers, signage, apparel, and more.

To bring an additional layer of movement and personality to the brand, we created a custom logo animation designed for versatility across presentations, video content, social media, and other digital platforms.

Working closely with the GenerationAI project leads, we built upon their existing brand system to create a cohesive collection of visual assets that felt fresh, purposeful, and unmistakably GenerationAI. The result was an engaging, flexible suite of creative that extended the brand beyond the screen and into the real world.